FACULTY PROFILE
  WIRTZ, Jochen
  Professor (sabbatical leave)
  Office: BIZ 1, 8-5  
  Contact: (65) 6516 3656 
  Email:  
 
CURRICULUM VITAE
 
 
Profile

Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS), a member of NUS Teaching Academy (the NUS think-tank on education matters), and an international fellow of the Service Research Center at Karlstad University, Sweden. From 2003 to 2014, he was the founding director of the dual degree UCLA - NUS Executive MBA Program (ranked number 4 globally in the Financial Times 2014 EMBA rankings). Dr Wirtz holds a Ph.D. in services marketing from the London Business School and has worked in the field of services for over 20 years.

Professor Wirtz`s research focuses on service marketing and has been published in over 80 academic journal articles (incl. in Harvard Business Review, Journal of Consumer Psychology, Journal of Retailing, Journal of Service Research, and Journal of the Academy of Marketing Science), 100 conference presentations, and some 40 book chapters. His over 10 books include Services Marketing: People, Technology, Strategy (Prentice Hall, 7th edition, 2011), co-authored with Professor Lovelock, which has become a world`s leading services marketing text book that has been translated and adapted for over 26 countries and regions, and with sales of over 500,000 copies. His other books include Essentials of Services Marketing

In recognition of his excellence in teaching and research, Professor Wirtz has received over 30 awards, including the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally) and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, Journal of Service Science and Cornell Hospitality Quarterly.

Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms in the areas of strategy, business development and customer feedback systems. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between Asia, the US and Europe.

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